It should come as no surprise that donors want assurance that organizations know—and are grateful for—who they are as people (not as wallets). Why would a donor continue to support an organization that can’t even get their name right?

I joined Peloton in 2017. Back when folks thought the fitness platform was for supermodels (I am not) who live in glass houses (I do not). What has Peloton taught me about donor recognition?

The reality of pandemic life that most of us have been, appropriately and unapologetically, cycling through periods of just not feeling okay. Our fatigue impacts how we relate to and communicate about our work. Consciously or not, you may have grown apathetic towards your projects or simply find yourself stuck.